02.09.2019

Showcasing the best of British Crunch!

Burts Chips will be showcasing its innovative range of premium British snacks at IFE 2019. The Devon-based crisp brand will offer show-goers the chance to try its award-winning range of hand cooked crisps, including an enticing assortment of its core flavours, pioneering licensed products and tasty ‘Better-For-You’ snacks.

Classic British flavours from Burts core range, including Sea Salt & Malt Vinegar and Mature Cheddar & Spring Onion, as well as Devon Roast Beef and other exciting flavours will all be available for visitors from across the globe to sample. The thick cut chips are seasoned using ingredients sourced from local South West partners, to deliver authentic quality.

On top of this, the artisan snack brand will be showcasing their tempting range of licensed products including favourites such as Levi Roots, who will be joining the team on stand on Monday 18 th March to sign packs, take selfies and answer any visitor’s questions.

Burts ‘Better-For-You’ Lentil Waves will also be available for visitors to taste at the show. These lentil-based snacks are packed full of crunch and available in three inviting flavours – Sour Cream & Chive, Thai Sweet Chilli and Lightly Salted. At only 99 calories per bag and with 40% less fat than your usual snack 1 , Lentil Waves tap into the growing consumer demand for healthier alternatives that don’t compromise on taste or flavour.

Burts Sales and Marketing Director Simon Knight commented: “We’re committed to delivering top quality, local taste credentials to UK and international customers alike, and shows such as IFE play an important role in helping us do this. We’re proud of our premium South West credentials and hope that visitors to this year’s show will recognise the strong point of difference we aim to deliver to our customers.”

Built on the quality of British ingredients, Burts believes in producing potato chips with real taste, proper crunch and made by expert craftsmen, offering a flavour to satisfy every taste bud. All Burts chips are sourced from the best Red Tractor Assured potatoes and hand-cooked in small batches in Devon to deliver real taste and proper crunch. All products contain no MSG, hydrogenated fat, artificial flavourings or colourings.

 

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