A British snacks sensation as Burts Snacks plans expansion
Family run Burts Snacks plans £5m investment as it outgrows the market trend with £55m sales expected for 2019
One of the UK’s largest independent snacking company has announced that it has just invested over £7m after sales rocketed by 54% last year. Burts Snacks, based in Plymouth and Leicester, forecasts sales of £54.9m by the end of this financial year – a further 25% annual growth – as it continues to outperform the crisps, snacks and nuts category.
Growth for Burts
Burts Snacks, whose range includes Burts Potato Chips, Guinness Crisps, Jim Beam Crisps, Levi Roots Crisps, Lentil Waves, and the Popcorn & Me brands, manufactures potato chips, popcorn, compression popped chips and other healthy snacks. As the UK’s fastest growing, independent snacking manufacturer, producing a range of innovative, premium branded and private label snacks further investment is planned across both sites in the second half of 2019.
Having seen a number of its competitors swallowed up by multinational businesses in recent times, today’s announcement demonstrates that Burts Snacks is committed to remaining family-run while targeting sales of £100m by 2022 through organic growth and increased branded exports.
The investment will see a range of new frying and popping techniques introduced at its two manufacturing facilities, which will help it satisfy increasing demand for its unique products with specific further investment focussed by increasing flash frying capacity by 300% in September. 64 jobs have been created in Leicester as Burts plans to manufacture crisps using state-of-the-art new frying equipment by the end of August.
A British success story
Having acquired one of the country’s premium popped snacks manufacturers – Savoury & Sweet – in December 2017, the business revealed that it would take on the name Burts Snacks from 1 July, reflecting the wide range of snacking products available to consumers.
The company now employs more than 300 people in the UK and has a long history of investing in its sites. It is proud to be family owned, with its roots ingrained in the Plymouth community where it continues to support a host of local initiatives, including Devon Air Ambulance and Jeremiah’s Journey.
David Nairn, Managing Director of Burts Snacks, commented:
“At a time when other snack manufacturers are consolidating into larger, multi-national portfolios, we are determined to buck this trend by staying true to our core values; remaining independent and truly British.
“The growth of our Burts Potato Chips brand has been extraordinary, driven by our dedication to producing high-quality products using local ingredients. But our acquisition of Savoury & Sweet has propelled the business and put us on course to achieve sales of £100m in the next two and a half years.
“Consumers are looking for healthier snacking products and we’re uniquely positioned to do that. We can respond quicker to changing preferences and our unique flavours differentiate us against similar crisp and popcorn brands. The next wave of investment will future-proof our business and ensure we’re well prepared to continue our growth over the coming years.”