09.02.2021

Burts Snacks appoints leading SW agency to support growth plans

9th February 2020:

Burts Snacks, one of the country’s leading independent snacking companies, has announced it has appointed Bray Leino, a Devon-based integrated communications agency specialising in food and drink, to support its growth plans. Devon-based and proud, Burts has achieved national acclaim for its superior taste, through sourcing the finest local ingredients and exploring exciting flavour partnerships.

 

The appointment of Bray Leino marks the latest step in the company’s  drive to become the UK’s leading producer of premium snacking products. The agency will be tasked with providing strategic brand communications  and delivering the first major above the line campaign for the company in more than seven years for its range of Burts Hand Cooked Potato Chips.

 

With more than two decades of experience crafting premium, hand-cooked British potato chips, Burts has been independently praised for its great taste, outstanding quality, and innovative flavours. Coupled with its efforts in the field of NPD for its ‘Better for You’ range and growing snacking portfolio, the company continues to demonstrate its commitment to challenging and growing the business, while staying true to its core principles – delivering premium snacks that use the best quality ingredients, sourced locally to reduce its impact on the environment.

 

Dave McNulty, Managing Director at Burts Snacks said: “Since we launched in the late ‘90s, Burts has grown from a small-scale family operation serving local farmers’ markets to a nationally recognised brand. Nevertheless, we remain true to our roots; working with Bray Leino, a Devon-based agency with a global footprint, reflects both our grassroots culture and ambition, and we are excited to see where this new partnership takes us.

 

Kate Cox, CEO at Bray Leino added: “It is an absolute joy to be working with Burts. Not only is the brand a personal favourite for many of the team (yum!), it’s already well-known, loved and has a strong identity on which we can build; it’s primed for success. Having worked with a number of the Burts team in their previous roles, we’re really looking forward to repeating successes with this new partnership. Exciting times ahead.

 

For more information about Burts Snacks visit https://www.burtssnacks.com/ or join the conversation online:

 

 

For further press information please contact Beki McVicker or Lottie Croker at the Burts Snacks press office on +44 (0) 207 240 2444 or email: burts@stormcom.co.uk.

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