08.06.2021

Burts Partner with RNLI…

BURTS TEAMS UP WITH THE RNLI TO ENSURE PEOPLE CAN ENJOY THE OUTDOORS SAFELY

Burts Snacks is proud to announce an exciting two year partnership with the Royal National Lifeboat Institution (RNLI) to keep local communities safe and help spread the word about beach safety, including its Float To Live lifesaving advice.

Every year, volunteer lifeboat crews and lifeguards – which make up 95% of the RNLI – help and rescue thousands of people and have saved more than 143,000 lives since 1824. It is a truly remarkable organisation and as part of our partnership we will be sharing some of their incredible stories in our new Crunch Time series that will launch soon.

Burts has its roots in the South West which is home to some of the UK’s most beautiful beaches. To help raise awareness of the fantastic job the RNLI does and inform our consumers of vital water safety advice, the charity’s branding will be introduced on Burts’ Sea Salt and Sea Salt & Malt Vinegar 150g and 40g crisp packs from June 2021.

In a survey[1], commissioned by the RNLI, only 59% of those questioned – aged 16-64 – would try to float if they fell into open water and only 55% are confident that they would be able to float if they did fall into open water.

Burts’ new Sea Salt and Sea Salt & Malt Vinegar packaging will feature the charity’s key Float To Live messaging and a QR code which directs shoppers to a new RNLI section of the Burts website where they can leave a charitable donation. Through this and a number of other initiatives, we hope to play a pivotal role in supporting the RNLI in saving lives across the country this year and in 2022.

Dave McNulty, Managing Director of Burts Snacks, commented: “We are delighted to announce our partnership with the RNLI. It is an organisation which aligns closely with us as a business thanks to our geographical heritage and our love for the outdoors. We are very proud of our coastal roots, and we encourage people to appreciate everything the region has to offer with its fantastic food, rugged coastlines and amazing beaches. By supporting the RNLI we hope to play a role in supporting local communities and ensuring people enjoy the summer safely.

“We are very excited about the roll out of the partnership and hope that our support will enable the organisation to continue its fantastic job of saving lives at sea.”

Gareth Morrison, RNLI Head of Water Safety, said: ‘We are expecting this summer to be the busiest ever for our lifeguards and volunteer lifeboat crews. We want people to enjoy the coast but urge everyone to respect the water, think about their own safety and know what to do in an emergency.

“Think about planning your trip to a beach where lifeguards are patrolling to keep you, your family and friends safe, and also ensure you are aware of the RNLI’s safety advice before getting into the sea, wherever you are holidaying. As a charity we heavily rely on the support from companies like Burts Snacks, without them we wouldn’t be able to do the work we do and save lives.”

[1] Source: Basis Research, RNLI Water Safety Survey, April 2021. Sample: 1,007 adults aged 16 to 64, nationally representative sample of the UK population

 

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